

Meet Mrs. Sarah Cockrell from
Gone to Dallas
The Storekeeper 1856-1861
By Laurie Moore-Moore
Sarah, the wife of Alexander Cockrell, was a real person, and very involved in helping her husband coordinate their numerous activities—from Dallas land grants to managing their numerous business enterprises. He was brilliant, but illiterate. She could read and write. Together they were a dynamic team.
Although Gone to Dallas, The Storekeeper 1856-1861 is fictional, my goal was to represent the real people in the story as accurately as I could—based on available research. By all accounts, Sarah Cockrell was major force in the development of Dallas. When she died in 1892, she owned an estimated 25% of downtown Dallas as well as properties in numerous other Texas towns.
Why did I name my strong female protagonist Sara (note the different spelling)? I tried to change her name, I swear. Sarah and Sara wouldn’t let me. The two strong women overruled me!
Here are some insights on Sarah Cockrell from Gone to Dallas.
Her appearance: “Sarah Cockrell was a slender woman with shiny, mahogany-colored hair parted in the middle, pulled back, and turned under into a bun at the nape of her neck. Heavy brows arched above deep-set gray eyes. She wore a white cotton blouse with long, full sleeves and a rounded collar. Her skirt was black cotton embroidered with white flowers and very full. A solid black sash was tied in a bow at the front of her waist. She looks as fashionable as if she’s stepped out of Godey’s Ladyʼs Book.”
Her philosophy: “I’m guided by just a few rules: Work quietly behind the scenes—there are some in town who resent a successful woman. Smile, speak softly, don’t be afraid to say no, and never back down. Be an iron fist in a velvet glove. And keep a pistol in your drawer, just in case.”
Her strength upon the death of her husband: “I never imagined anything like this. I loved him.” She took a deep breath. “Thought we’d grow old together. My task now is to keep his legacy alive and be sure his children remember him for the fine man he was.”
Her business savvy: “. . .Sara was invited to Sarah Cockrell’s office for tea. When Sara arrived, Mrs. Cockrell was concluding a meeting with two men who were challenging the terms of a contract they had signed with the Cockrell lumber company. “Do come in, Sara, we’re almost through here.”
“We’re not happy with the contract terms,” one man said forcefully.
“Yet you agreed to them before and signed the contract,” Mrs. Cockrell said in a calm, matter-of-fact voice.
“Well things have changed,” the other man said.
“I understand things have changed.” Mrs. Cockrell paused and looked at each of them, holding her gaze for several seconds. “My husband is dead, and you thought you’d see if the widow would agree to better terms for you, to her disadvantage. Please understand that I will not.”
The first man began to bluster. “Well, well . . . ”
“Well,” Mrs. Cockrell said, “if you can show me how we would both benefit from a change in price and terms, I’ll be happy to meet to discuss it. Until then, good day, gentlemen.” She rose from her chair. Mrs. Cockrell’s young, male assistant appeared from nowhere with their hats and ushered them out.

Gone to Dallas
(US only, ends midnight, CDT, 11/5/21)
10/26/21 |
Scrapbook Page |
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10/26/21 |
Review |
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10/27/21 |
Review |
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10/27/21 |
BONUS Promo |
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10/28/21 |
Excerpt |
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10/28/21 |
Review |
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10/29/21 |
Review |
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10/30/21 |
Review |
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10/31/21 |
Author Interview |
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11/1/21 |
Character Spotlight |
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11/1/21 |
Review |
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11/2/21 |
Review |
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11/3/21 |
Review |
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11/3/21 |
Guest Post |
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11/4/21 |
Review |
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11/4/21 |
Review |
Hi, Katie,
Thanks so much for featuring Mrs. Sarah Cockrell from Gone to Dallas, The Storekeeper 1856-1861 as a Character Spotlight on Book Bustle! Just like you, I enjoy reading pretty much all things fiction (excluding horror).
Writing Gone to Dallas was great fun and I especially enjoyed adding a few real characters to the story. Mrs. Sarah Cockrell was fascinating to research. She was THE major force in building early Dallas–yet today, most Dallas residents have no idea she even existed. She was a strong woman who worked quietly behind the scenes and accomplished a great deal–she ran numerous businesses, was responsible for Dallas’ first iron bridge across the Trinity and built the town’s first grand hotel. A great lady to whom Dallas owes recognition and thanks.
Thanks again for featuring her!
Laurie Moore-Moore
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